Tommy Bliven, VP of Marketing, is taking 66degrees to new horizons simply by building relationships that allow clients to define what our brand means to them.
Marketing has been part of my career for almost two decades now, and I was always interested in marketing and found a real passion for it when I started in the industry working for a radio station. Yes, I said radio, but luckily I wasn’t writing jingles. I began creating event experiences that started for a few hundred people and eventually led to large events for 10,000+ people. Eventually, I took that same passion to digital marketing. I found myself leading a successful digital agency which eventually led me to lead the marketing for professional services companies like Pandera and now 66degrees.
The things that I can accredit my success to are passion, curiosity, and opportunity. I love what I do and stay curious about improving, and I believe in creating opportunities and seizing the moment when that time comes. I also know that my success is directly correlated to the team I have around me, so I have also made sure to help them grow and succeed.
It’s as simple as being relatable to your target audience. Our brand needs to relate to the needs of our clients, and once a relationship with the client is established, they will further define what our brand means to them. We may want to be innovative and forward-thinking, but ultimately, the audience decides what you are to them.