66degrees partners with media client TVision to improve their performance Service- Level Agreements (SLA’s) and reported metrics while providing their clients with access to nuanced data. TVision’s cutting-edge computer vision gathers second-by-second data, and these insights are utilized as critical markers for t.v. measurement – helping drive innovation.
Some of the largest brands in the world, top media networks, and streaming applications access TVision’s engagement metrics; therefore, the alignment with 66degrees was essential in advancing their analytical capabilities.
As a result, new wireframes, high-fidelity mock-ups, application flow diagrams, and interactive prototypes were used to demonstrate the functionality of the 66degrees’ design during implementation.
The future of t.v. measurement will be based on a combination of census data calibrated for accuracy with panel data. Our collaboration with TVision and the implementation of Looker generates real-time, in-depth analysis that accesses consistent and relevant data to achieve effective and data-informed decisions.
Google Cloud is where innovation happens. As a Google Cloud Premier Partner, 66degrees helps companies set a solid foundation and effectively leverage the platform’s leading-edge capabilities. It’s all about making your big ideas a reality. Connect with one of our cloud experts about modernizing with Google Cloud to get started.