TVision | A New Solution Designed For Better Business Analysis

What We Did

The Challenge

66degrees partners with media client TVision to improve their performance Service- Level Agreements (SLA’s) and reported metrics while providing their clients with access to nuanced data. TVision’s cutting-edge computer vision gathers second-by-second data, and these insights are utilized as critical markers for t.v. measurement – helping drive innovation.

Some of the largest brands in the world, top media networks, and streaming applications access TVision’s engagement metrics; therefore, the alignment with 66degrees was essential in advancing their analytical capabilities. 

The Solution

66degrees’ user experience and interface design created a collection of five linked dashboards, presenting a comprehensive and historical insight into performance. Each dashboard employs advanced techniques in Looker to better understand metric context. Our complete client end-to-end experience significantly contributes to the efficiency of metrics – delivering a competitive advantage. From complex filtering and cross-filters to campaign and creative performance metrics, full transparency of competitive and industrial analysis is generated and easily accessible to the client. 

The Results

As a result, new wireframes, high-fidelity mock-ups, application flow diagrams, and interactive prototypes were used to demonstrate the functionality of the 66degrees’ design during implementation. 


The future of t.v. measurement will be based on a combination of census data calibrated for accuracy with panel data. Our collaboration with TVision and the implementation of Looker generates real-time, in-depth analysis that accesses consistent and relevant data to achieve effective and data-informed decisions. 


Google Cloud is where innovation happens. As a Google Cloud Premier Partner, 66degrees helps companies set a solid foundation and effectively leverage the platform’s leading-edge capabilities. It’s all about making your big ideas a reality. Connect with one of our cloud experts about modernizing with Google Cloud to get started.

"Data and analytics are at the center of every business decision. Our clients are seeking to modernize their platforms and harness the value of their data to drive business performance. The combination of Pandera and 66degrees further supports our collective clients’ digital transformation and our company mission.”

– Matt Kestian
CEO, 66degrees

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