AI-Driven Financial Solutions Empowering Data-Driven Business Expansion

About the Client

This digital asset platform enables businesses and consumers to trade, manage, and use cryptocurrencies. It offers solutions for investing, spending, and integrating digital assets into daily life.

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The Challenge

The leading financial services company faced challenges due to a lack of critical insights into failed transactions for Vanilla prepaid cards. This data gap hindered informed decision-making and the optimization of advertising strategies. Without access to key data, the product team struggled to make data-driven decisions that could improve product performance and drive growth.

The Solution

The company partnered with experts to consolidate various data sources and business drivers into a centralized data warehouse. This solution provided enhanced BI reporting and actionable KPI insights. A self-service dashboard was introduced, along with a Machine Learning strategy, enabling the team to make more informed decisions. This solution not only improved decision-making but also supported growth by optimizing ad placement and addressing transaction issues more effectively.

The Result

Enhanced Data Infrastructure: Established future-ready data warehouse for the client’s evolving needs.

Empowered Analytics: Self-service analytics capability for informed decision-making across teams.

Strategic Partnership: Multi-million dollar commitment with Google Cloud for continued innovation.

Scalable Growth: Increased commitment size, indicating substantial business expansion and confidence.