The financial services giant faced challenges due to a lack of critical insights into failed transactions for Vanilla prepaid cards. This data gap hindered informed decision-making and the optimization of advertising strategies. Without access to key data, the product team struggled to make data-driven decisions that could improve product performance and drive growth.

The company partnered with experts to consolidate various data sources and business drivers into a centralized data warehouse. This solution provided enhanced BI reporting and actionable KPI insights. A self-service dashboard was introduced, along with a Machine Learning strategy, enabling the team to make more informed decisions. This solution not only improved decision-making but also supported growth by optimizing ad placement and addressing transaction issues more effectively.

Enhanced Data Infrastructure: Established future-ready data warehouse for the client’s evolving needs.

Empowered Analytics: Self-service analytics capability for informed decision-making across teams.

Strategic Partnership: Multi-million dollar commitment with Google Cloud for continued innovation.

Scalable Growth: Increased commitment size, indicating substantial business expansion and confidence.