Six Flags Optimizes Guest Services Support with AI-Powered Virtual Agents

The Challenge

Six Flags faced challenges with its customer support system, which was outdated, non-conversational, and unable to handle high inquiry volumes. This led to long wait times, limited self-service, and inefficient information gathering for human agents, negatively affecting customer satisfaction and raising operational costs.

The Solution

To address these challenges, a multi-phased project launched the client’s Infobot, utilizing Google Cloud’s Dialogflow CX for natural language understanding and conversation management. Powered by Google’s text-bison, the system efficiently handled a significant portion of customer inquiries through self-service options and seamless handoffs to human agents. The project also involved migrating to Dialogflow, integrating with Salesforce CRM for ticket management, and establishing a CI/CD pipeline for continuous improvement. This solution increased efficiency and reduced operational costs.

The Result

Reduced Customer Service Burden: The conversational AI solution achieved a 55% contact deflection rate, significantly reducing the load on human agents.

Increased Efficiency: Automated intent capture and Salesforce ticket creation streamlined the handoff process, resulting in faster response times.

Enhanced Customer Experience: The AI-powered bot provided users with quicker, self-service options, leading to improved satisfaction.

Cost Savings: By reducing the need for human intervention in routine inquiries, operational costs were minimized.

About the Client

Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. At its height, Six Flags owned more theme parks and waterparks than any other company: 42 properties in the United States, Canada, and Mexico, including theme parks, amusement parks, water parks, and a family entertainment center.

Six Flags Optimizes Guest Services Support with AI-Powered Virtual Agents

The Challenge

Six Flags faced challenges with its customer support system, which was outdated, non-conversational, and unable to handle high inquiry volumes. This led to long wait times, limited self-service, and inefficient information gathering for human agents, negatively affecting customer satisfaction and raising operational costs.

The Solution

To address these challenges, a multi-phased project launched the client’s Infobot, utilizing Google Cloud’s Dialogflow CX for natural language understanding and conversation management. Powered by Google’s text-bison, the system efficiently handled a significant portion of customer inquiries through self-service options and seamless handoffs to human agents. The project also involved migrating to Dialogflow, integrating with Salesforce CRM for ticket management, and establishing a CI/CD pipeline for continuous improvement. This solution increased efficiency and reduced operational costs.

The Result

Reduced Customer Service Burden: The conversational AI solution achieved a 55% contact deflection rate, significantly reducing the load on human agents.

Increased Efficiency: Automated intent capture and Salesforce ticket creation streamlined the handoff process, resulting in faster response times.

Enhanced Customer Experience: The AI-powered bot provided users with quicker, self-service options, leading to improved satisfaction.

Cost Savings: By reducing the need for human intervention in routine inquiries, operational costs were minimized.

About the Client

Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. At its height, Six Flags owned more theme parks and waterparks than any other company: 42 properties in the United States, Canada, and Mexico, including theme parks, amusement parks, water parks, and a family entertainment center.

Let's Get You There®