66degrees partners with media client TVision to improve their performance Service- Level Agreements (SLA’s) and reported metrics while providing their clients with access to nuanced data. TVision’s cutting-edge computer vision gathers second-by-second data, and these insights are utilized as critical markers for t.v. measurement – helping drive innovation.

Some of the largest brands in the world, top media networks, and streaming applications access TVision’s engagement metrics; therefore, the alignment with 66degrees was essential in advancing their analytical capabilities.

66degrees’ user experience and interface design created a collection of five linked dashboards, presenting a comprehensive and historical insight into performance. Each dashboard employs advanced techniques in Looker to better understand metric context. Our complete client end-to-end experience significantly contributes to the efficiency of metrics – delivering a competitive advantage. From complex filtering and cross-filters to campaign and creative performance metrics, full transparency of competitive and industrial analysis is generated and easily accessible to the client.

As a result, new wireframes, high-fidelity mock-ups, application flow diagrams, and interactive prototypes were used to demonstrate the functionality of the 66degrees’ design during implementation.

The future of t.v. measurement will be based on a combination of census data calibrated for accuracy with panel data. Our collaboration with TVision and the implementation of Looker generates real-time, in-depth analysis that accesses consistent and relevant data to achieve effective and data-informed decisions.