Unlocking Retail Potential with AI-Powered BI for Smarter Customer Insights
The Challenge
The retail leader struggled with a fragmented understanding of its customer base, which hindered its ability to effectively target promotions, optimize inventory, and drive store traffic. Without the ability to track detailed customer behaviors—such as who was buying, what they were purchasing, and when and where the purchases were made—the client faced challenges in making data-driven decisions. This gap in insights led to missed opportunities, unnecessary costs, and lost revenue.
The Solution
A comprehensive readiness assessment of the client’s business and technology landscape was conducted, identifying critical use cases for integrating AI to enhance customer insights. This process culminated in the development of a Customer Insights tool, a business intelligence solution powered by advanced algorithms and AI. The tool provided deep insights into customer demographics, purchasing patterns, and seasonal trends. Leveraging data visualization techniques, it enabled the company to forecast customer behavior, optimize store-level operations, and improve cross-selling strategies. 66degrees also conducted workshops to equip their teams with a clear understanding of AI concepts, ensuring seamless adoption of AI-driven capabilities across the organization.
The Result
Comprehensive Customer Insights: The tool enabled the client to understand its customer base in greater detail, from broad segment trends to individual purchasing behaviors.
Optimized Operations: Store-level operations were optimized through insights into customer preferences and behavior, improving inventory management and product placement.
Maximized Promotions: The AI-driven tool helped to maximize promotional effectiveness, targeting the right customers at the right time with relevant offers.
Enhanced Cross-Selling: Predictive analytics helped the client anticipate customer needs and improve cross-selling opportunities.
AI Adoption and Empowerment: The workshops provided their teams with the knowledge and confidence to implement and leverage AI effectively, ensuring long-term success with the new capabilities.
Unlocking Retail Potential with AI-Powered BI for Smarter Customer Insights
The Challenge
The retail leader struggled with a fragmented understanding of its customer base, which hindered its ability to effectively target promotions, optimize inventory, and drive store traffic. Without the ability to track detailed customer behaviors—such as who was buying, what they were purchasing, and when and where the purchases were made—the client faced challenges in making data-driven decisions. This gap in insights led to missed opportunities, unnecessary costs, and lost revenue.
The Solution
A comprehensive readiness assessment of the client’s business and technology landscape was conducted, identifying critical use cases for integrating AI to enhance customer insights. This process culminated in the development of a Customer Insights tool, a business intelligence solution powered by advanced algorithms and AI. The tool provided deep insights into customer demographics, purchasing patterns, and seasonal trends. Leveraging data visualization techniques, it enabled the company to forecast customer behavior, optimize store-level operations, and improve cross-selling strategies. 66degrees also conducted workshops to equip their teams with a clear understanding of AI concepts, ensuring seamless adoption of AI-driven capabilities across the organization.
The Result
Comprehensive Customer Insights: The tool enabled the client to understand its customer base in greater detail, from broad segment trends to individual purchasing behaviors.
Optimized Operations: Store-level operations were optimized through insights into customer preferences and behavior, improving inventory management and product placement.
Maximized Promotions: The AI-driven tool helped to maximize promotional effectiveness, targeting the right customers at the right time with relevant offers.
Enhanced Cross-Selling: Predictive analytics helped the client anticipate customer needs and improve cross-selling opportunities.
AI Adoption and Empowerment: The workshops provided their teams with the knowledge and confidence to implement and leverage AI effectively, ensuring long-term success with the new capabilities.
