66degrees provided the GenAI, data engineering, and Google Cloud expertise to help identify the business opportunity, architect the AI-led solution, and deliver the solution to reshape the future of work and open the art of the possible at GFS.

Gordon Food Service is a leading North American foodservice distributor. They offer a wide range of food products, beverages, and supplies to businesses like restaurants, healthcare facilities, and schools. GFS focuses on delivering high-quality products, exceptional customer service, and tailored solutions to meet the diverse needs of clients.

Gordon Food Service, with over 450,000 items, recognized a chance to further elevate its product information management. Enhancing depth, refining quality, ensuring consistent formatting, and expanding multilingual options are opportunities for GFS to gain efficiencies and improve customer experience. The ideal use case for AI to automate and amplify their product information.

The project implements an AI-powered solution centered around Large Language Models.These models are integrated to generate dynamic, multilingual product descriptions and images, ensuring data quality and consistency. Furthermore, the solution includes functionalities to validate product information against GFS cataloging standards, ensuring proper formatting and visual appeal on the website.

This AI-driven item management approach is set to further improve the GFS eCommerce experience. By automating the creation of compelling product descriptions and images in multiple languages, GFS will boost customer engagement, improve product discoverability, and drive internal efficiencies in generating this type of creative content.