The AI-Ready: Cloud Adoption for Innovation event was an inspiring and informative gathering that brought together a lineup of esteemed panelists to explore the transformative potential of GenAI and its impact on businesses. Guided by Laney Marx, Head of Sales, Mid-Market Enterprise, Google Cloud, the event delved into the future of AI and how organizations leverage this cutting-edge technology to stay ahead in the market.

For those seeking further AI inspiration, a recording of the event is available here.

Panelist: Matt Kestian – CEO of 66degrees

As a Google Cloud GenAI partner, Matt Kestian, CEO of 66degrees, shared invaluable insights on harnessing the power of data, use cases, and education to identify and achieve business goals. He shed light on the future of natural language and its potential to enhance customer experiences. Matt emphasized the pivotal role of 66degrees’ discovery sessions, which help envision possibilities, design AI applications, manage data, and deliver Proof of Concept (POCs).

Matt Kestian further showcased real-world success stories that demonstrate the transformative power of AI. One example highlighted the implementation of AI on one of the world’s largest cruise ships to enhance their contact center’s chat capabilities and deliver real-time customer interactions. Additionally, he highlighted 66degrees’ expertise in revolutionizing the fashion industry by providing customizable and convenient client experiences, transforming how we purchase fashion attire.

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Panelist: Doug Farren – Managing Director of the National Center for the Middle Market

Doug Farren highlighted the significance of AI in driving growth and digital transformation. He discussed the development of advanced language models and the remarkable progress in human-computer communication, providing statistics validating its need in the market, including:

• 62% of businesses consider AI extremely important
• 10% of the middle market has already embraced AI
• 59% are actively exploring or testing its potential

Doug Farren reiterated the importance of AI in the middle market, sharing new insights pertaining to how security is viewed among clients. Surveying 406 businesses, data indicates that security is the primary benefit of using the cloud, as well as the primary risk. Seventy-seven percent of middle-market businesses said their cloud strategy was more important than any technology concern they are facing. This data reflects the growing recognition and value of exploring and testing AI’s potential to drive business success.

The dynamic synergy between AI and Google Cloud holds tremendous promise for transforming industries, empowering businesses, and shaping our lives and work. With advancements in machine learning, natural language processing, and computer vision, we are witnessing a new era of intelligent technologies that can analyze vast amounts of data, extract meaningful insights, and drive smarter decision-making. As Google Cloud and 66degrees continue to innovate, we can expect AI-powered solutions to become increasingly accessible, scalable, and seamlessly integrated into our daily lives—ushering us into a new digital transformation era.

Additionally, you can explore the Google Cloud Generative AI Workshop exclusively offered at 66degrees to unlock the power of AI.