Pet Food Experts Drives Success Through Data Instead of Intuition

66degrees Rebuilds Digible’s AI Marketing Platform’s Database on Google Cloud

As a nationwide pet supply distributor with over 400 employees and 29 years of service, Pet Food Experts doesn’t just deliver pet food; it leverages its depth of experience and broad range of vendors to empower its clients’ success.


The Challenge

Pet Food Experts original cloud data warehouse architecture was based on Amazon Web Services (AWS), Snowflake, and Tableau. However, after the initial setup, it quickly became apparent that their solution wasn’t easy to scale without a lot of further investment. New data sources (including multiple on-prem SQL databases) could not be added easily to the warehouse and different data sources lived in different places, making cross-analysis prohibitive. 

They ended up relying on their ERP system as the source of truth for reporting. This in turn created performance issues, as generating Tableau reports slowed down the ERP system and disrupted operations. They needed a data warehousing solution that could integrate with their on-premise systems, easily and gracefully handle changing requirements, and work with Tableau, but that wouldn’t break the bank.

The Approach

Hundreds of tables from disparate branches of the business and SaaS products now live in a single location, making cross-comparison much easier and allowing their analysts to develop a holistic view of the business. It also serves as a source of truth for powering new investments in client focused applications like eCommerce and OPAL, an order processing system also developed with 66degrees. 

As a result of this effort, Pet Food Experts’ name continues to ring true with their clients, and they’ve maintained their edge in a competitive and rapidly changing industry.

The Results

"“It’s made a huge impact on our business. The headaches we were experiencing with our previous warehouse are gone, and now we’re at a point where additional data sources can be added in a matter of a couple of weeks or even days, instead of a couple months or longer.”

– Barry Silver
Director of Information Technology

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Let’s Get You There

Google Cloud is where innovation happens. As a Google Cloud Premier Partner, 66degrees helps companies set a solid foundation and effectively leverage the platform’s leading-edge capabilities. It’s all about making your big ideas a reality. Connect with one of our cloud experts about modernizing your applications with Google Cloud to get started.