Smart Cities Rely on Geospatial Insights from

66degrees Rebuilds Digible’s AI Marketing Platform’s Database on Google Cloud

Headquartered in San Francisco, has global offices in Charleston, Bangkok, Porto Alegre, Buenos Aires, and Singapore.

What we did

At a glance simulates the presence, density, and movement of people to build digital replicas for smarter cities. They answer the question, “how many people?” Their data-as-a-service platform provides geospatial insights for cities on a budget. Some of these insights include:

The Challenge

Like they say, necessity is the mother of invention. The platform was built in response to the pandemic so that movement patterns could be provided to public health officials in metro areas.

Most cities do not know the answer to the question “how many people” in their downtown area, industrial and commercial zones, parks and open spaces, neighborhoods, blocks, and business districts. This data is essential for mobility planning, urban design, IoT site selection, economic development, sustainability and resilience.

The Solution

Using Google Cloud, developed a cloud-based geospatial AI platform, knowledge graph, and visualization application to simulate the presence, density and movement of people. They curate first-party mobility data, combine it with public data and then apply machine learning to infer the number of people in any part of the city. helps cities to quantify impact to citizens from:

Major cities like San Jose and San Francisco in the Bay Area have used to understand the people counts and movement patterns for the commercial zones, parks, and downtown areas. They also have leveraged the platform to quantify the impact of their slow streets program on equity zones throughout the city. Similar traction is rising in other US cities and around the world. is an instant-on end-to-end solution for cities. They bring the geospatial crowdsourced data to the cities, the machine learning and geospatial AI platform, and the analytics and visualization tools. City stakeholders simply need to create their free online accounts at and they are ready to start benefiting from geospatial insights.

From an internal technical perspective, Google recommended 66degrees to work with CITYDATA to optimize and fine tune their cloud stack in a secure, sustainable and cost-efficient manner. “The team of solutions architects and client service experts at 66degrees bring deep domain knowledge. They also are very supportive and helpful in working with engineering teams to fix the proverbial airplane while in flight, by identifying the areas for improvement and coming up with an execution plan without disrupting the day-to-day operations,” says Apu Kumar, CEO if CITYDATA, ai.

The Results bet on Google Cloud from the get-go, and those bets paid off. With Google Cloud, has scaled up from computing citizen impact for 90,000 people in a small city in California all the way to 650 million people in 1,569 cities worldwide and billions of daily data points computed and analyzed. While the data-as-a-service platform is designed and built for cities on a budget, top tier cities are now signing up for the service.

Cost optimization is one of the primary drivers for working with 66degrees. CITYDATA is planning and optimizing the data pipeline by making use of the Compute Engine committed use discounts . The cost savings from 66degrees’ Managed Cloud Optimization package are going to be a huge benefit for CITYDATA as they accelerate into the future.

"66degrees has been a great asset in Digible's strategic move from AWS to Google Cloud. They guided us throughout the process and provided recommendations that helped alleviate technical debt and save us thousands of dollars long-term. We look forward to working with the 66degrees team again."

– Victor Dozal
Director of Engineering, Digible, Inc.

Case Studies

Read their success stories

Satisfi Labs | Keeping the Conversation Going with Google Cloud

Satisfi Labs | Keeping the Conversation Going with Google Cloud

Convirza | Transforming Customer Conversations into Sales

Convirza | Transforming Customer Conversations into Sales

Let’s Get You There

Google Cloud is where innovation happens. As a Google Cloud Premier Partner, 66degrees helps companies set a solid foundation and effectively leverage the platform’s leading-edge capabilities. It’s all about making your big ideas a reality. Connect with one of our cloud experts about modernizing your applications with Google Cloud to get started.